Starbucks Multi-Device Campaign
For their Spring 2015 campaign, Starbucks partnered with Scripps to execute a series of ad units to live across all device types, reaching out to users however they engage with our content, whether in app or on the web. The ads feature recipe pairings giving the advertising a contextual advertorial appeal.
Portrait
300x1050
View on deviceThe IAB Portrait utilizes its 1050px of vertical real estate to promote multiple KPI's. Starbucks features an interactive recipe pairing with hot spots, video and a coupon offer.
Tablet Interstitial
Full Screen Portrait & Landscape - [ In-App ]
View on deviceTargeting users on tablets in the ITK app, this creative is delivered as an interstitial and features interactive recipe hotspots as well as a video showing how to brew a perfect cup of coffee.
Mobile Interstital
Full Screen Portrait & Landscape - [ In-App ]
View on deviceTargeting ITK users on phones, this creative is also delivered as an interstitial. With less real estate than the tablet version, it features recipe pairings in a carousel with the option to email the recipe to a friend.
Mobile Pushdown
320x300, Automatically Expands - [ Mobile Web ]
View on deviceUsers on the mobile web are introduced to the same creative via this high impact unit. The Mobile pushdown auto expands out of the default 320x50 space exposing a carousel of the same recipe pairings.